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headspace Australia
Agency
CX Lavender
Team Members
Abby Clark, George Organ, Russel Nelson
Date
2023
Results
72% of young people took action after seeing the campaign
50% increase on all previous campaigns
Highest cut through and brand perception headspace has ever had on a campaign.
Young people in Australia are still reluctant to get help for their mental health, with research showing that half feel there’s a stigma around seeking support. So headspace needed a way to cut through and earn the trust of young Australians.
Through a consultative creative process, we developed a national brand campaign, establishing headspace as a trusted voice that young people felt they could turn to not just in times of crisis, but in everyday life.
