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AWARD School

Award

Top 10

Date

2022

Awarded Top 10, with creative ideas that span from colour-changing dog poop bags, to boomer-proof investing.

Windex

Prop: For the cleanest glass

carsales.com

Proposition: There's a used car for every driver
Insight: It is used car's imperfections/quirks that make them feel special to owners
Idea: Match people's imperfections with car's imperfections

IKEA Buyback

Proposition: Give your furniture a second life
Insight: When furniture is thrown away, their purpose no longer exists.

Heaps Normal

Proposition: Beer without the consequences
Insight: Australian's have an idealisation of excessive drinking behaviour
Idea: Embed Heaps Normal and its benefits into this culture through an iconic drinking song

Tourism NZ

Proposition: Winter's different in New Zealand

HCF Pet Insurance

Prop: Pets, they're part of the family too.

Nicorette

Prop: Nicorette helps you break your habit

squarespace

Proposition: Don't just dream it, build a website

Taronga Zoo

Prop: Every ticket to Taronga Zoo helps animals in the wild.

Innovation

Thematically linked to springboard:
‍Australian society is now made up of more people over the age of 65 than ever before. How can we help this huge group of retirees stay healthy and happy into old age?

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