Dulux: Swift

Taylor Swift was arriving in Australia and Dulux was looking for a fame-driving moment to insert themselves into the cultural zeitgeist. With two weeks till the tour started together with oOH! media we planned a reactive media strategy in a race against the clock.

In an industry first whenever a Taylor Swift song aired on Nova, it seamlessly activated a Dulux paint colour swatch OOH creative with the corresponding song’s lyrics. I fought to launch on the 13th, the famously lucky number for Swifties, and increased activity on Nova programming on her tour dates in Melbourne and Sydney.